About us

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About us

Who we are

Welcome to Adpad, your premier pay-per-click platform with a laser focus on elevating online brand awareness and fostering engagement.

Our Vision

To be the best platform in amplifying brand's voice and empowering Influencers in Nigeria

Our Mission

At Adpad, we are driven by a singular mission: to empower SMEs (Small and Medium-sized Enterprises) to create awareness, get discovered, increase engagement, and potentially boost sales of their brands, pages, and products. We believe in the power of influencer marketing as a dynamic tool to connect businesses with hyper-localized audiences, tailored perfectly to their needs.

Why Choose Us

Adpad stands out in the crowded marketplace for several compelling reasons:

  • Focused Target Market: Our MVP (Minimum Viable Product) targets the vibrant and diverse market of Nigeria, catering specifically to the unique needs and preferences of local businesses and influencers.
  • Local Currency Transactions: With Adpad, it's simple and straightforward – pay in naira and earn in naira. Our platform supports seamless payments via card or USSD, eliminating unnecessary hassles and ensuring convenience for our users.
  • Fair Revenue Sharing: We believe in equitable partnerships. 70% of the ad cost goes directly to the PPC broadcaster, recognizing and rewarding influencers for their invaluable role in driving brand awareness and engagement.
  • Unique Traffic Assurance: While ensuring unique traffic is a common goal across platforms, we prioritize quality and authenticity, continuously refining our strategies to deliver genuine engagement and meaningful connections.
  • Advanced Demographic Sectioning: Our platform offers detailed demographic sectioning capabilities, allowing businesses to target their campaigns with precision. While this feature may not be unique to us, we strive to integrate it seamlessly into our user-friendly interface, enhancing the overall campaign management experience.
  • Growing Community: With influencers spanning across all major social media platforms, our community is vibrant, diverse, and ever-expanding, offering endless possibilities for collaboration and growth.

Who We Serve

Adpad is the go-to platform for a diverse range of customers seeking to amplify their online presence:

  • Small Businesses: Whether you run a cozy local restaurant, a trendy boutique, or a specialized consultancy, we help you attract customers and generate leads through targeted influencer campaigns.
  • E-commerce Stores: From fashion and accessories to electronics and home goods, we assist online retailers in driving traffic and boosting sales with impactful influencer collaborations.
  • Content Creators: Bloggers, YouTubers, podcasters, and other digital creators can leverage our platform to increase website traffic, grow their audience, and monetize effectively.
  • Professional Services: Lawyers, doctors, financial advisors, real estate agents, and more can showcase their expertise and attract clients by driving targeted traffic to their websites.
  • Software as a Service (SaaS) Companies: SaaS businesses offering online tools, software solutions, or subscription services can acquire new users and customers through our specialized influencer marketing campaigns.
  • Affiliate Marketers: Boost conversions and earn higher commissions by increasing traffic to your affiliate links or landing pages with the help of our diverse influencer community.
  • Educational Institutions: Schools, colleges, universities, and online learning platforms can attract prospective students, promote courses, and share educational resources more effectively through our platform.
  • Nonprofit Organizations: Raise awareness, attract donors, and mobilize supporters by driving targeted traffic to your website, amplifying your message and impact.

What We Offer

Our platform simplifies the process of launching and managing influencer marketing campaigns. Businesses can easily create campaigns, link to their pages, and set objectives tailored to their brand's unique requirements. Influencers gain access to a plethora of exciting campaigns that resonate with their audience, ensuring authentic engagement and mutual growth.

Join us on Adpad, where businesses and influencers unite to create compelling campaigns, drive brand awareness, and unlock new opportunities for success. Let's grow together!

Contact Us

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